May 10, 2013
My friend Rohin from Priceonomics.com asked me to sit down for an interview the other day, hoping I'd share the secrets of starting a regular, non-tech, brick-and-mortar, super-smooth business. Â And, well, I guess I did share a lot. We talked over a beer for about an hour and in that time we managed to dig fairly deep into the specific details. Â The resulting article was a pretty comprehensive blueprint for starting a bicycle shop -- well, in a technical sense anyway. Starting was in many ways the easy part, keeping it alive is a whole other issue. Let's do another interview in ten years Rohin -- I'll tell you then whether I was actually successful.
This is just to say thanks to Rohin and Priceonomics for the article, which was picked up by many, including the Atlantic. We were amazed.
August 18, 2025
We are happy to participate in the city of San Francisco's program to provide qualifying customers with a $1,000 rebate on electric bikes.